Amber-Jade Helfrich
Qualified Animal Behaviourist & Trainer
CertCAB, DipCABT, C.C.A.B
Hello, I’m Amber-Jade, a Qualified Animal Behaviourist and Trainer. I have Dogwise C01 Certification in Dog Training & Behaviour as well as a Diploma in Animal Behaviour from COAPE International. I am a member of CABTi, ICAN network & the UK Dog Training & Behaviour Charter.
My journey to becoming a behaviourist & starting Murph & Me began with a simple desire to make a difference, to extend a helping hand to those dogs in need. Little did I know that this journey would unfold in such a beautiful and transformative way. Fostering was my first step 6 years ago, a decision driven by wanting to make a difference in this world.
And then, fate introduced me to Murph, my soul dog who ignited a passion within me that would shape my future. He showed me the profound depths and complexity of fear in animals and the misunderstood emotions that reside within them. With Murph’s inspiration, I embarked on my educational journey with COAPE International, eager to unravel the mysteries of animal behaviour. It was the best decision I’ve ever made! I took my first steps into the world of animal behaviour & training with the CO1 course. I then proudly became a certified trainer, eager to learn more!
Thereafter, I went straight into my Diploma in Animal Behaviour with COAPE International and became a Qualified Animal Behaviourist. Studying for my diploma opened my eyes to the intricate layers of animal behaviour—from their core emotional systems to the nuances of neurology and genetics, and that’s just the tip of the iceberg. I was also introduced to MHERA, an extraordinary emotionality assessment protocol. With each lesson, I grew more determined to fulfill my promise to myself: to become a beacon of understanding and compassion for every dog that crossed my path.
Dogs have become the heart of my existence, and I am committed to continuous growth and education. I pledge to be a voice for the misunderstood, a voice for the voiceless, and an advocate for ethical and humane treatment of animals. I use FORCE FREE and evidence-based methods when working with dogs. I do NOT use any aversive or fear-based punishment methods or tools in any situation. This includes shock collars, prong collars, bottles with coins, water spray bottles, newspaper spankings, shouting, corrections or physical force.
The world of dog training and behaviour is evolving towards the more humane and ethical treatment of dogs. I believe in building communication between you and your companion and strengthening the relationship between guardian and dog. I try to make sure your dog is as comfortable as they can be. I aim to help you understand your dog’s emotional state of mind, body language & behaviour, as well as looking at the bigger picture of what your dog needs physically and emotionally to have an abundant life.
I will do my best to provide you with the knowledge to help you and your dog, but there are no quick fixes. Working together as a team is the ultimate goal, as well as strengthening the bond between you and your dog one step at a time.
I am looking forward to working with you and the journey that lies ahead!
